Values

Advocacy
We engage, support, and connect a diverse and inclusive outdoor community with a common goal of increasing environmental awareness and inspiring activism

Relationships
We are inspired and driven by relationships founded on trust, candour and empathy.

Education & Experiences
A culture of learning is both an internal and external philosophy. We believe there is no better place to evolve the mind and body than outdoors.

Innovation & Excellence
We are committed to high-performance, innovation and constant evolution within our team. We provide the tools to achieve this goal.

Balance
A fulfilling life outside of work is critical to achieving the professional success we envision.

Elevated Service
We have the organizational structure, size, and quality within our team to provide service that exceeds the needs and expectations of all our partners.
Team
With extensive experience in the outdoor industry our team continues to grow strategically with focus on character, entrepreneurialism, and a high level of experience in a variety of outdoor and business environments.
We are friends that work hard, play hard and embrace a culture of constant improvement. Our team has the bandwidth and resources to focus on the fine details of servicing our dealers and creating growth for our vendors. Our experience not only transcends time, but dealer relationships, as well as strong and demanding vendor partners.

Rob Owens
President

Marion Owens
Head of Marketing

Ross Mailloux
Head of Sales

Bianca Lavoie-Mallette
Head of Operations

Jason Billing
Account Manager

Pat Valade
Account Manager

John Ouellette
Account Manager

Kim Austin
Sales & Operations Coordinator

Rebecca (Bexx) Ferri
Lead Campus Outreach Coordinator

Dylan Nott
Sales & Outreach Representative

Ashley Wright
Financial Administrator

Andrius Kirdeikis
Dealer Service Representative

Dylan Evans
Sales Analyst
Corporate Responsibility
With collaboration of our vendor partners and our ability to inspire and educate on outdoor activities we are helping nurture and inspire environmental awareness and responsibility in the outdoors.
Bullfrog Power offers renewable energy solutions for individuals and businesses across Canada. Since day 1 OnwardUP offices have been run on wind and solar provided by Bullfrog Power.