Values

Advocacy
We engage, support, and connect a diverse and inclusive outdoor community with a common goal of increasing environmental awareness and inspiring activism

Relationships
We are inspired and driven by relationships founded on trust, candour and empathy.

Education & Experiences
A culture of learning is both an internal and external philosophy. We believe there is no better place to evolve the mind and body than outdoors.

Innovation & Excellence
We are committed to high-performance, innovation and constant evolution within our team. We provide the tools to achieve this goal.

Balance
A fulfilling life outside of work is critical to achieving the professional success we envision.

Elevated Service
We have the organizational structure, size, and quality within our team to provide service that exceeds the needs and expectations of all our partners.

Photo: Sarah Hart

Team

With extensive experience in the outdoor industry our team continues to grow strategically with focus on character, entrepreneurialism, and a high level of experience in a variety of outdoor and business environments.

We are friends that work hard, play hard and embrace a culture of constant improvement. Our team has the bandwidth and resources to focus on the fine details of servicing our dealers and creating growth for our vendors. Our experience not only transcends time, but dealer relationships, as well as strong and demanding vendor partners.

Photo: Pat Valade

Corporate Responsibility

With collaboration of our vendor partners and our ability to inspire and educate on outdoor activities we are helping nurture and inspire environmental awareness and responsibility in the outdoors.

Learn more about 1% for the Planet and the organizations we support.

Bullfrog Power offers renewable energy solutions for individuals and businesses across Canada. Since day 1 OnwardUP offices have been run on wind and solar provided by Bullfrog Power.

As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact.

What is a B Corp?
Why did we aspire to get certified?
What comes next?

Click to learn more.

OnwardUP is a Western Canadian based outdoor retail sales and marketing agency. We are a team of expert and passionate users and purveyors of the finest outdoor equipment.

OnwardUP is a Western Canadian based outdoor retail sales and marketing agency. We are a team of expert and passionate users and purveyors of the finest outdoor equipment.

TeamWith extensive experience in the outdoor industry, our team continues to grow strategically with focus on character, entrepreneurialism, and a high level of experience in a variety of outdoor and business environments.

Team

With extensive experience in the outdoor industry, our team continues to grow strategically with focus on character, entrepreneurialism, and a high level of experience in a variety of outdoor and business environments.

We are partners and consultants for our vendor and retail partners, as well as ambassadors for the outdoor community. This holistic approach allows us to help strengthen our community and promote respect for the planet.

We are partners and consultants for our vendor and retail partners, as well as ambassadors for the outdoor community. This holistic approach allows us to help strengthen our community and promote respect for the planet.

ConnectorsOnwardUP is exceptionally proud to celebrate and share the accomplishments of our friends in the industry. We have immense respect for our connector partners and we encourage you to connect with them for inspiration and education.

Connectors

OnwardUP is exceptionally proud to celebrate and share the accomplishments of our friends in the industry. We have immense respect for our connector partners and we encourage you to connect with them for inspiration and education.

Corporate Responsibility

With collaboration of our vendor partners and our ability to inspire and educate on outdoor activities we are helping nurture and inspire environmental awareness and responsibility in the outdoors.

Values

Values

Team

With extensive experience in the outdoor industry our team continues to grow strategically with focus on character, entrepreneurialism, and a high level of experience in a variety of outdoor and business environments.

Rob Owens

President

Marion Owens

Head of Marketing

Ross Mailloux

Head of Sales

Bianca Lavoie-Mallette

Head of Operations

Jason Billing

Account Manager

Pat Valade

Account Manager

John Ouellette

Account Manager

Kim Austin

Sales & Operations Coordinator

Rebecca (Bexx) Ferri

Lead Campus Outreach Coordinator

Dylan Nott

Sales & Outreach Representative

Ashley Wright

Financial Administrator

Andrius Kirdeikis

Dealer Service Representative

Dylan Evans

Sales Analyst

Corporate Responsibility

With collaboration of our vendor partners and our ability to inspire and educate on outdoor activities we are helping nurture and inspire environmental awareness and responsibility in the outdoors.

@OnwardUP_Campus

“The art of living is more like wrestling than dancing, in so far as it stands ready against the accidental and the unforeseen, and is not apt to fall.— Marcus Aurelius, Meditations

“

The art of living is more like wrestling than dancing, in so far as it stands ready against the accidental and the unforeseen, and is not apt to fall.

— Marcus Aurelius, Meditations

“The best teachers are those who show you where to look, but don't tell you what to see.— Alexandra K. Trenfor

“

The best teachers are those who show you where to look, but don't tell you what to see.

— Alexandra K. Trenfor

Who We Are

Who We Are

Where We Are

Where We Are

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Team
With extensive experience in the outdoor industry, our team continues to grow strategically with focus on character, entrepreneurialism, and a high level of experience in a variety of outdoor and business environments.

Connectors
OnwardUP is exceptionally proud to celebrate and share the accomplishments of our friends in the industry. We have immense respect for our connector partners and we encourage you to connect with them for inspiration and education.

“
The art of living is more like wrestling than dancing, in so far as it stands ready against the accidental and the unforeseen, and is not apt to fall.
— Marcus Aurelius, Meditations

“
The best teachers are those who show you where to look, but don't tell you what to see.
— Alexandra K. Trenfor