The mission is this: Patagonia is in business to save our home planet.
The whole team at OnwardUP is indebted to Patagonia and Yvon Chouinard for the inspiration that led us to spend our lives in the mountains and the philosophies we hold. There is simply no one doing more responsible business and offering better product for outdoor pursuits and everyday life. There are too many amazing things to talk about with Patagonia, so please check out their site and pick up a copy of Let my People Go Surfing.
Petzl’s mission is to create innovative tools and services that allow men and women to progress, position, and protect themselves in vertical environments, as well as to light their way in the dark.
Petzl was the first vendor partner of OnwardUp’s and has greatly inspired our own values of education, innovation and constant progression. Petzl is a product driven family owned company. They do this by making their products lighter to carry and easier to use with the durability and strength to allow for more freedom and confidence when exploring the inner and outer reaches. Petzl designs are iconic, long lasting, and made for a reason, to help us all: Access the Inaccessible.
The Petzl Foundation, since 2006 has been serving our mountain and vertical access communities that have enabled the company to grow and prosper worldwide. Our priorities are accident prevention, conservation and scientific research.
NEMO is founded on a commitment to adventure – to the fearless pursuit of uncharted paths, in everything from the equipment we build to the way we run our business. Bravely exploring new directions opens our minds, brings us closer to the people we depend on, sharpens our wits, and lifts our spirits.
At OnwardUp we are well aware that the little things really matter when traveling outdoors: whether on an ultralight adventure, engaged in an alpine epic, and even when camping with friends/kids/dogs. We are fanatical when it comes to clean and purposeful design. We are inspired everyday by how Nemo, as an intimate family run business, can evolve and refine everyday needs of the outdoor traveler in a sustainable way.
Oboz is “True to the Trail”. They were started with a mission to make the most comfortable and highest quality outdoor footwear with solid values focused on:
People – Oboz’s paramount value is in nurturing strong internal and external relationships.
Planet – Oboz has planted a tree for every pair of shoes they have sold in partnership with: Trees for the Future.
Process – The True to the Trail philosophy. Doing things the ‘right’ way. It brings us all joy to see the smiles of pleasure when someone first tries on a pair of Oboz shoes and to hear the numerous stories of how ‘Oboz are the most comfortable hiking shoes I have ever owned’! They are simply the most comfortable ‘out of the box’ outdoor shoes available.
The mission at Adventure Ready Brands is to inspire outdoor adventures with an ever expanding portfolio of industry-leading brands.
With the extensive time the OU crew has spent in the outdoors, the awareness around what can go ‘wrong’ is a little too evident. We rely on SOL survival products as well as Adventure Medical Kits to keep us prepared for the unfortunate and unplanned events. The products and components used in Adventure Medical products are best in class and offer more of what you need and less of what you don’t. ARB supplies other essentials including bug protection from Ben’s, Natrapel and After Bite; as well as Rapid Pure water filtration systems and Counter Assault bear spray.
At Storm Care we’re passionate about the outdoors, and passionate about helping you enjoy the outdoors. Our products successfully prepare, proof and protect outdoor clothing, footwear and gear, making everything last longer, allowing you to stay warm, dry and most importantly, happy for longer.
A California company, Sunski launched as a passion project in 2012 and has been steadily gaining a following with the performance, value, fashion, brand, and eco-conscious customer. Sunski is a 1% for the planet member and offsets their entire carbon footprint as part of their climate neutral membership.
Sunski makes all of its frames from 100% post-industrial medical grade recycled plastic keeping waste out of the oceans and landfills. All models are designed in-house for progressive style and refined fit. A 3D modelling design process allows for a super-light yet durable and great fitting product.
ZOLEO “Enables the Connections that Matter”. OnwardUP’s mission is to forge connections that enable elevated outdoor experiences. Along with the obvious synergy in our joint purposes, we simply love Zoleo for its focus, simplicity and effectiveness.
Zoleo’s sole focus is on providing a Seamless Global Messaging experience. They do this by providing a dedicated number, to allow either party to start the conversation, and also by transmitting messages through either the Iridium satellite network, cellular or even Wifi, always defaulting to the lower-priced option. Zoleo has an approachable price and many more best-in-class features including a 200+- hour battery life, simple and advanced location sharing, detailed weather forecasts, and a clean and effective app for integration with your smartphone.
The added security that Zoleo provides allows the great outdoors to be more inclusive and accessible for both newcomers and experts. OnwardUP steadfastly believes that more outdoor time is what everyone and our planet needs, and Zoleo is helping achieve this for everyone.
Family-owned since 1936 from Hestra, Sweden. Hestra is now run by the 4th Generation of the Magnusson family with a sole focus on making the best golves for nearly every outdoor purpose. Hestra’s quality and fit and especially expertise in leathers is what makes them stand out above others.
As long-time Hestra users, OnwardUP knows the designs are the highest performing, most comfortable, longest-lasting gloves for all of our favourite activities including all types of Skiing, Climbing, Cycling, and of course, chopping wood, walking the dog, and shovelling snow. The team at OnwardUP has a real soft spot for family-run businesses, with solid values for both doing business the right way, and for people and the planet and making the best products possible.
